Rirhandzu ShingwenyanaPART ONE: The History of Shoprite, South Africa and Africa’s biggest food retail.When you think of Shoprite food retail, probably the first that comes to your mind is the lowest price. Shoprite store is dubbed the…2 min read·Aug 24, 2023----
Rirhandzu ShingwenyanaThe Future of Marketing in the Era of Artificial Intelligence and Machine Learning.The world of marketing is undergoing a profound transformation, thanks to the advancements in Artificial Intelligence (AI) and Machine…3 min read·May 23, 2023----
Rirhandzu ShingwenyanaNavigating the Era of Digital Marketing: The Power and Pitfalls of AI and Machine Learning.In today’s hyper-connected world, digital marketing has become an integral part of every business’s growth strategy. With the rapid…3 min read·May 18, 2023----
Rirhandzu ShingwenyanaThis is the year to demonstrate the value of Digital Marketing.When the global pandemic hit many companies had no choice but to reduce marketing budgets. When a company faces uncertainties or financial…2 min read·Mar 6, 2023----
Rirhandzu Shingwenyana#YouthMonth: Understanding youth culture for better marketing resultsHow can brands become culturable in today’s world of digitally saturated markets, leveraging culture, especially youth culture, for…3 min read·Jul 27, 2022----
Rirhandzu ShingwenyanaWhy marketers should not turn a blind eye to the metaverse, and its exciting properties.The fact that you don’t understand something shouldn’t be a deferral for you to not engage in it. Oftentimes when new phenomena enter the…2 min read·Feb 20, 2022----
Rirhandzu ShingwenyanaBOOK REVIEW: THE 4-HOUR WORKWEEKI stumbled across this while browsing through Instagram the other day. I immediately searched for it — to buy online.2 min read·Oct 11, 2021----
Rirhandzu ShingwenyanaWhat is fractional share investing?Oftentimes, when one mentions investing, what comes to mind first is that you need a lot of money to start with. Not anymore.2 min read·Sep 29, 2021----
Rirhandzu ShingwenyanaIntegrated marketing communications in the digital era: But what has changed.As a marketing communications studies student, first and foremost, you are taught about Integrated Marketing Communications also known as…2 min read·Sep 28, 2021----
Rirhandzu ShingwenyanaHow would Radio hold on in competing with Podcast: A look into Radio and Podcast Landscape in SA.What has changed in the Media Landscape? Almost a year ago, I penned an opinion article wherein I was looking into the Media Landscape in…3 min read·Jun 24, 2021----
